BANYULE NILLUMBIK

TEAM

REBECCA BOEING
TODD KELLY
NAVEEKA MANNAPPERUMA
CHELSEA VAN RAAY

SERVICES

COLLATERAL
DIGITAL
IDENTITY
PRINT
PHOTOGRAPHY
STRATEGY

BRIEF

The main idea will be to focus on a program named L2P. The L2P learner driver mentor program, an initiative of VicRoads funded by the TAC, is a community based program designed to help disadvantaged learner drivers get their driver’s license. Volunteer mentors are needed to act as Supervising Drivers for learner drivers aged 16–20 to supervise driving practice sessions in vehicles supplied by the program. In order to appeal to potential mentors, the group will create a campaign that celebrates current mentors as they are volunteers and deserve to be recognised but also this campaign will be a call to arms to encourage more members of the community to get involved.

SOLUTION

As a group we have decided to create a poster campaign that can be rolled out that advertises that being a mentor is not just all about driving and that our goal is to appeal to more people over 25 with a full license to get involved in the program. With this we are using mixed media which includes photography and so far our biggest bump in the road is organising our photoshoot.

OUTCOME

As we were finding it hard to express our idea through the use of photography, we decided to cut the photography and go with a solely illustrated look, this was heavily influenced by the style guide outlines for L2P. We decided to go with silhouettes because this keeps our demographic open as we wanted to be very inclusive of everyone. The reason we went with the hand drawn line around the silhouettes was to keep to cohesive with the same line that is used on the bubble image that is used on other L2P brochures by VIC roads. This is so in future if someone wanted to use the silhouettes in conjunction with the bubble it would still be cohesive. Same goes for the colour palette.