BARWON ADOLESCENT TASK FORCE
BATForce lacked in material to expand and promote their educational workshops and consistent branding. They needed a plan to consolidate all the information on the workshops and increase their audience to outside the G12 area.
Our solution was to create a more coherent ‘face’ of the school related workshops that BATForce provides. Increase the audience and stakeholders of BATForce and its associated agencies and projects. Situate BATForce as a modern, professional, passionate and friendly organisation.
We created a more consistent branding by providing a style guide that provides basic guidelines for every branding applications across social media and printed assets. This included creating content such as photography, social media advertisements and designing a specific website for the workshops to streamline communication. It was important that our fresh branding technique was an extension of the existing branding, so we chose to keep the logo and colour scheme. To create a more unique and youth related visual identity, a new BATForce workshop specific typeface was developed that is more friendly and modern. In conjunction, illustrative elements were created to emphasise their youth-passionate personality. With a main source of communication for the workshops, and new engaging content to increase interest in BATForce, the organisation will be able to expand their network and increase their positive impact on youth and their families.