CARERS OF AFRICA

TEAM

JODY AGUS
MORGAN BRENT
JACQUELINE CHIN
MIKAELA ROBERTS

SERVICES

ANIMATION
COLLATERAL
DIGITAL
IDENTITY
PRINT

BRIEF

Carers of Africa Inc. is a not-for-profit organisation, which caters to members of all communities not only those from an African heritage or culturally and linguistically diverse (CALD) backgrounds, as in the past. They required deliverables for five of their campaigns; branding material for COA, Sleep Well Project, Carers Coffee, Walking the Walk and the COA app.

SOLUTION

All of the colours present in our designs were based o the colours from an African artwork requested by the client, which contained the colours of red, orange, yellow, brown white and black. The colours for the Sleep Well Project were based o the sleeping mats, which were orange, white and blue. Given that we
all had ve separate campaigns, our aim to make everything look cohesive was to use similar heading and body types as well as the use of photographs.

OUTCOME

COA branding: Exhibition Banner, Information Booklet, Corporate stationery items. Sleep Well Project: Brochure, Floor Poster, Instagram page (@sleepwellproject) Carers Coffee: Brochure, PosterWalking the Walk: Brochure, PosterCOA App: Information Card, Animation