EAT UP AUSTRALIA
TAMBINH NGUYEN (TAM)
To expand Eat Up Australia’s brand and inform more people of the issue at hand, in hopes of drawing in both volunteers as well as schools. Through this expansion we hope to push Eat Up Australia further across the country with the use of clever and thoughtful design whilst sticking with the already present style.
To solve Eat Up Australia’s lack of exposure we have developed multiple applications of the brand to items including business cards, flyers and promotional items along with a redesign of their social media. Whilst continuing with the organisation’s current style and imagery present on the website along with the help of our own expanded designs, we have developed and further applied the Eat Up name to items appropriate for both the organisation and its target audience.
The design solutions we have created work together to generate a recognisable brand name for Eat Up Australia. With sticking to the already present style but applying it to various applications, we are able to expand the organisation’s name and make it better known to the public. Each deliverable has its own effect on the overall outcome. The social media redesign for example helps to attract and interact with a wider audience. The promotional items however, help to generate funds for the organisation. Whilst business cards and flyers will act as a takeaway reminder for potential clients and volunteers.