ST KILDA MUMS
KATRINA ERIKA JALBUENA
MARTE PALM KALDRÅSTØYL
Since St Kilda Mums spring campaign, Push for Prams was right around the corner when we started, this is what we’ve been working on and preparing for. Their campaign goal is to receive 500 prams during the month of September. Our group has been focusing on all design aspects for the campaign, rangingfrom logo proposals, illustrations, advertisements, animations and more.
Our focus has been to renew the company in a spring themed fashion, while yet keeping it recognisable. Our biggest challenge was to settle for ideas and design choices, as there were many quality designs. We had numerous different colour palettes, concept ideas, hero images, taglines, logo proposals and illustrations. Every team member had a unique set of design skills, but we needed to limit it down to one style. We solved this with several client meetings, as well as making a style guide to showcase for our client, giving her an easier overview. We also tested the designs proposals in different settings with multiple colour ways.
With three people sick throughout the journey, it was a tight deadline. But we eventually made it work, and our client Jessica was overly impressed with the results and effort we put in.