THE ASYLUM SEEKER RESOURCE CENTRE

TEAM

ANNIE GAO
ANETA HAJDUK
NIKOLAS LEONARD-ARTHA
TAYLOR MITEFF
GEORG ZIELKE

SERVICES

COLLATERAL
DIGITAL
IDENTITY
PRINT
STRATEGY

BRIEF

Our group was tasked by the Asylum Seeker Resource Centre (ASRC) to create an ocial refresher campaign for their bequest fundraising avenue. The aim of the campaign is to make the process of bequeathing to the ASRC in ones Will more efficient and streamlined – making it simpler and easier to #LeaveYourLegacy. The campaign needs to inform and then facilitate interest, intent and confirmation in bequeathing – as well as reinforce the positive impact that can be left by continuing to support the ASRC after ones passing.

SOLUTION

Our design solution is the #LeaveYourLegacy campaign. A suite of informational and promotional outcomes in both physical and digital media that gives the audience a crash course in all they need to know about how to make a commitment to the ASRC. The focus of the campaign is the Information Gift Package that is to be physically delivered to an individual’s residence once they have registered their interest in the ASRC bequest program via their website. The package includes all the physical media from the campaign and acts as a catalyst for giving.

OUTCOME

Taylor created the A5 informational booklet and promotional posters. Annie made the DL informational flyer, themed mugs, and branded notebook. Aneta created the packaging, themed calendar and branded pens. Working on the themed bookmark, commemorative pins and website landing page was Nik. Georg created the Social Media Headers.