The client specified that they wanted to build their online community by creating a visually consistent campaign across multiple channels. This campaign aims to become more inclusive for younger families in their local community and the wider Manningham area. There are so many schools, kindergartens and child caring facilities immediate proximity to Tunstall and more needed to be done to invite shoppers to the Square.
This campaign aims to represent the diversity of services that Tunstall Square has to offer its clientele. This was achieved by combining different products and services available at Tunstall in exciting and attention-grabbing ways that engage the audience. The phrase “two birds, one stone” has been adopted to represent the ideal that Tunstall shoppers can find all the services they need at one place. The aesthetic style of the campaign is very bright and friendly to help represent the wider Tunstall community.
The creative solutions for the new campaign are visually consistent and work together in many applications to successfully market towards the target audience. The campaign features posters to engage with shoppers in the Manningham area and a similar digital campaign for Tunstall Squares social media. It additionally features merchandise such as custom stickers to promote the brand imagery, t-shirts for promotional events and tote bags for shoppers to use at the square.